In 2025, 60% of U.S. home buyers paid less than the asking price, according to market reports. Many buyers benefited from significant price reductions and discounts across multiple housing markets. This trend is making homeownership more accessible and could encourage more purchases in 2026.
Buyers found opportunities to negotiate better deals, especially in markets that previously saw rapid price growth. Homes that once sold for top dollar were now available at lower rates, giving households more flexibility in their budgets. Analysts say these discounts helped first-time buyers enter markets they might have struggled to afford before.
Market experts say this trend reflects a shift toward a more balanced housing market. After years of high competition and rising prices, buyers now have more leverage. Sellers, in turn, are adjusting expectations to match market realities. The result is a market where negotiations and price reductions are more common.
Mortgage rates in 2025 also played a role. Slight declines in borrowing costs reduced monthly payments for buyers, complementing price discounts. Together, lower rates and below-asking prices improved affordability and made homeownership a realistic option for more households.
Real estate analysts highlight that these conditions could continue into 2026. With a slower pace of price growth and more homes on the market, buyers may have more negotiating power. This could result in a continued trend of below-asking purchases and increased transaction activity.
Renters may also see benefits from this shift. As more buyers take advantage of discounts and purchase homes, rental demand could ease in some areas, slowing rent growth and expanding available options.
Overall, the trend of buyers paying less than the asking price signals a shift toward a more balanced housing market. Families and first-time buyers who have been waiting for affordability may find opportunities in 2026. Lower prices, improved inventory, and moderate borrowing costs all contribute to a more favorable market environment.
