Reddit Overtakes TikTok in the UK as Gen Z Fuels Rapid Growth

Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by Gen Z and search visibility.
The platform now reaches three in five UK internet users, compared with just one third in 2023.
Its UK audience has grown 88% in two years, according to Ofcom data.
Growth is strongest among users aged 18 to 24, with over three quarters visiting regularly.
Reddit is now the UK’s second largest market after the United States.
Google’s search algorithm changes favouring forum content significantly boosted traffic.
Deals with Google and OpenAI further increased Reddit’s visibility through AI tools.
Younger users increasingly seek human opinions on topics like skincare, parenting, and sports.
More than half of Reddit’s UK users are women, reshaping its traditional image.
Football and women’s football discussions have expanded rapidly across UK subreddits.